Welcome back to apple park for our second event in just over a month, so today we're focusing on two important areas: music and the mac. Let's start with music today, we're excited to also introduce a brand new subscription plan for apple music. The new the voice plans with this new plan use only your voice and the power of siri to access every song, every playlist and every station. Does anybody actually use this 4.99 a month? This plan will be available, starting in 17 countries and regions.

Later this fall. There's the individual plan, the family plan and now the voice plan, where you can use the power of siri to access the full apple music catalog and today we're excited to introduce more ways. Homepod mini can compliment your home. Homepod mini in yellow orange and blue is bold fun.

That's a pop of color and personality to any space. These new colors join white and space gray and will be available for you wait guys you guys, i would be too critical. Chad, but what is this background? It's like uh, it's like houses, pop of color and personality to any space. These new colors join white and space gray and will be available for just 99 starting.

We are excited to announce the third generation of our most popular airpods. These are the new airpods, with spatial audio featuring an all-new design inside and out with a force sensor for more control of your music and phone calls to deliver the best sound quality. We designed a brand new low distortion driver created just for the new airpods to provide powerful base and crisp clean high frequencies. The next generation airpods are sweat and water resistant and to extend your experience, we increase the battery life for up to six hours of listening time or, if you're, in a hurry.

Five minutes of charge. Time gets you around an hour of use, that's very good and, of course, the convenience of the charging case, giving you an additional four full charges for up to 30 hours of total. Listening time, guys guys i haven't been outside of the house like as somebody who does things outside for years - okay - i i don't listen to music outside i i don't have headphones or earbuds. Okay, i don't even know i don't know so i don't know if this is good or not.

I don't know if people use wires or not wires, make charging your airpods even more convenient. We added magsafe and wireless charging to the case. These are the new airpods featuring spatial audio with dynamics. I'm going to do a phone chat.

Okay answer: if you have wire will not wire. Actually, i know i make head tracking an all new design, our custom design driver with adaptive eq and the magical experience that our customers love all of this for 179. We will start taking orders today and they will be available next week today. We're completely reimagining macbook pro guys pulling.

The chat starts first, pro chip design, and we did this by skinning jesus groundbreaking architecture to create a far more powerful chip with m1 pro. This lets m1 pro deliver up to 200 gigabytes per second of memory. Bandwidth and its custom package supports up to 32 gigabytes of unified memory. Okay, the m1 pro die is built using the industry-leading 5 nanometer passes technology and features a massive 33.7 billion transistors.

That's more than twice m1 all those transistors deliver even more performance, starting with a 10 core cpu, with eight high performances delivering up to 70 percent faster cpu performance than m1 for graphics and wappo features 16 gpu cores eight modern, m1. Chad, chad, guys. I don't wan na be rude either chad, but i feel like these numbers like 70, if you took them literally from every other, they have 30 percent 200 150 dude dude from like one and for like two and a half years ago. These products will be performing at a ridiculous capacity, but they don't do graphics, buzzwords eight more than one.

These additional calls, along with increased memory, bandwidth, give em one pro they do. They don't do faster graphics, performance than m1 m1 pro has our industry-leading media engine. That accelerates video processing while using very little power, and now it pushes even further with 4s it's one of the highest quality codecs in professional video production, adding forest acceleration in abs, m1 pro to play multiple streams of 4k and 8k porous video, while using just a Fraction of the power and finally includes other modern technologies for a complete pro system like a powerful engine to drive multiple displays and additional thunderbolt controllers to deliver even more io bandwidth and so much more so today, we're launching not one but two new chips for the Mac, i am thrilled. I says i watch any tech videos ever okay, i don't.

I don't think i don't care and i don't think you should care about 4k or 8k for the foreseeable future. Nobody gives a enough stop trying to push 4k 8k unless it's for video, recording and cameras, nobody gives a nobody cares, dude. No, you don't care, stop saying you care, i'm so tired of the you. Don't care, dude, stop, saying it to introduce m1 max m1.

Max starts with a much higher bandwidth on-chip fabric and doubles the memory interface. Once again, this delivers up to 400 gigahertz, a second of memory, bandwidth, that's twice in one pro and six times m1. This wider memory interface lets the m1 custom package, support up to 64 gigabytes of unified memory and its die has a staggering 57 billion transistors coolman, that's 1.75. M1.

It's the largest chip we've ever built by far m1 max, has the same powerful, thin core cpu complex of m1 pro and doubles the gpu to a massive 32 cores. It's the more giving m1 max up to four times faster gpu performance than m1 try hard and it has an even more capable media engine with up to two times faster. Video encoding and two poised accelerators m1 max delivers. All of this with industry leading performance per watt, it's by far the most capable chip we've ever built for these new pro chips.

We've made improvements across the system to provide the best performance on the most demanding, apps and mac. Os is designed to take advantage of the unified memory architecture in these new chips guys. This is just tech talk and i don't think anybody cares about. This manipulate huge images files and today we're anti-exploitation technologies and fast in-line encryption for all of your files and today we're launching some exciting updates with new features and even faster performance.

Okay, m1 pro and m100 musicians will be able to create massive spatial audio mixes. On a notebook in final cut, pro video analysis for the new object tracking feature is up to five times faster and in compressor. Okay, prores video transcode is a remarkable 10 times faster. This is the all-new completely redesigned macbook pro and it comes in two sizes: a 16 inch model and for the first time, a compact, yet immensely powerful 14 inch model which shares the same remarkable features and capabilities.

The all-new aluminum enclosure optimizes internal space for more performance and features, and it is precisely one thing at the top. What do you call that? Because what do you think they call the thing at the top, the the rectangle? What is that the notch? The is not just but why fifty percent and it's all in a design - that's just 16.8 millimeters thin and 4.7 pounds on the 16-inch model and just 15.5 millimeters thin and 3.5 pounds on the 14-inch model. Let's start with the keyboard, i don't think anybody cares about this, though users value the full height function, row on the standalone, magic keyboard and we've brought it to the macbook pro. Oh, my god keys replaced the touch bar.

The keyboard is set in a double anodized black. Well, that elegantly highlights the backlit glyphs on the keys and it's complemented by our expansive industry-leading force touch trackpad, that's perfect for pro applications on one side, there's an hdmi port for conveniently connecting to displays and tv. Oh, my god, i found oh an hdmi. You can't see that guys.

I know this. Is some tech talk? Okay, this is some cutting edge technology over there explaining it it's very hard to understand it. That's hd. Do you get that you could put these put into their monitors, which connects to high speed peripherals and an sd card slot, enabling this for high speed peripherals? Only not this old, you got in the garage, actual high speed technology right there, this port, fast access to media.

On the other side, the headphone jack now has advanced support for high impedance headphones, and there are two more thunderbolt 4 ports for a total of three. In the system - and yes, magsafe is coming back to the macbook pro magsafe3 has a new design that supports more power into the system, and you can still charge via the thunderbolt ports with m1 pro. You can connect up to two pro display xdrs and with m1 max you can usb what is usb. I don't know that is well.

I know, though, that if you want usb, you can buy a thunderbolt to usb 19 99.99 and you can have one usb port because you still usb you broke because obviously everybody uses thunderbolt connect, get all the technology there and a 4k tv all. At the same time, the new macbook pro we're taking the stunning retina display to an entirely new level. We started by bringing the sides of the enclosure closer to the active area of the display, resulting in a 24 thinner border. We also expanded the display up and around the camera, making the top order.

Sixty percent thinner, giving you even more screen real estate birthday. I turned and launched full advantage of this extra space by raising the menu bar up and out of the way automatically wrapping it around the camera. To give you more room for your content, the 16-inch model has a 16.2 inch display in nearly the same size, enclosure and along with a higher pixel density. It has 1.8 million more pixels than before for a total of 7.7 million.

The 14-inch model has an expansive 14.2 inch active area and a total of 5.9 million pixels. We're super excited to bring promotion technology to the mac, with refresh rates up to 120. Hertz promotion automatically adapts to the motion of your content. So when your content is static, the refresh rate dynamically steps down to preserve battery life and it steps up to make tasks like scrolling through web pages super fluid.

What and video editors can still choose a standard refresh rate when they need to lock one in the display now supports 1 billion colors 120 hertz for browser for ultra smooth gradients and for the first time that's the name of that product. It's a liquid retina xdr display the state-of-the-art backlight features, thousands of mini leds arranged in individually controlled local dimming zones. This enables up to an astonishing 1000 nits of sustained full-screen brightness 1600 nits of peak brightness jesus, staggering one million to one contrast: ratio: wow, that's impressive! We've doubled the resolution of the camera to 1080p and use the lens with a wider aperture that lets in more light together with a larger image sensor that has more efficient pixels. The camera delivers two times better low light performance.

The camera system also uses the isp and neural engine for computational video, which enhances video quality. You get sharper images and more natural. Looking skin tones. We made our industry leading these buzzwords even better, with an up to 60 percent lower noise floor.

The new 16-inch pro has an even better six-speaker sound system that features two tweeters and four force cancelling woofers. The tweeters are nearly two times larger, purifying the sound on mids and highs for a clear, sound stage. The woofer diaphragms are also larger and have an increased range of motion, so they can now displace twice as much air. This allows them to deliver 80 percent more bass.

It also means they go half an octave deeper, revealing a range of notes. You previously couldn't hear, and we've brought this sensational six-speaker sound system to the 14-inch pro as well. The new solid system also supports spatial audio, the 16-inch model with m1 pro and max. This has been two times faster, cpu performance than the previous generation, with the core i9, and when it comes to graphics, m1 pro is up to 2.5 times faster than the prior 16-inch model, with the fastest gpu and in one minute to four times the pro radeon Pro 5600m times faster and when it comes to machine learning, you'll get up to five times faster performance compared to the 13 inch model.

With a core i7, the 14-inch pro has up to 3.7 times faster cpu performance for graphics and when pro delivers up to nine times faster performance, an m1 max is up to an astonishing. I think these are really comparisons, but ml tasks are up to 11 times faster. Macbook pro has up to 64 gigabytes of unified memory. Storage is getting even faster.

The super fast ssds deliver up to a jaw, dropping 1.4 gigabytes per second more than two times faster than the prior gen ssds. The 14-inch model delivers up to 17 hours of video playback well, which is well i'm not just. I just feel like for for most users, though um people usually like, like five percent of the specs of these computers, right, whether it's for like performance or whatever people, don't even use these things to to full capacity. I wish the people that that wanted to use them.

They had like a separate product, but a lot of people buy those and it's like nobody actually uses them. Uh people use them for browser and whatnot. So i wish the people that use it. They use them for browser or whatnot or reason for just chilling in school.

You do. No, you don't stop line yourself. Dude apple apple buyers are those delusional br breed of all? No you do not you don't use these these, these things that max you don't. Okay, you browse twitter, you watch tick tocks and you complain in this chat.

That's all you do with your macbook pro air double juicer quad juicer, tweeter, twizzle, okay, nobody, nobody gives a okay, and the problem i have is that the battery life sucks balls. I wish that the things that you do care about doing it for a long time having your hands not being able to plug it in longer battery life like that dude, but no man, no, no. Instead, you get these seven three fours and the 16 inch model gets up to 21 hours of video playback, which is 10 additional hours and the longest battery life ever on a mac notebook and the new macbook pro oh 10 hours, yeah 10 hours on economy, lighting 10, refresh rate everything closed the sleeping mode with wireless battery charging dude no shotgun mac, so it can charge up to 50 in just 30 minutes. So that's the new macbook pro when you compare the 21 hours, no shot 14 inch model to the previous high-end 13-inch macbook pro you get a giant leap in performance up to seven more hours of battery life, a larger display with xdr an advanced camera, high fidelity Audio and more ports all for 19.99, and when you compare the new 16-inch pro to the previous model, you also get a massive boost in performance and capabilities for 24.99.

Both models are available in silver and space gray. You can order it today and it'll be available. Next week, thank you for joining us today. Please take care, stay safe and have a great day dude.

That is crazy, guys i don't have a hate boner for apple, okay, it's it's a slight slight! It's just uh! You know i'm not mad at them. Another hate boner, but somebody who does somebody who has an actual boner for them. Aiden aid in the chat he's a shield for apple aiden. I'm not kidding it didn't.

Whenever you had a twitch, you got ta, you got ta pay upgrade he he said. He told me he bought four of this one thousand dollar um uh tv stands. He has them all over his house. The the tv stands for a thousand dollars.

He has a bunch of those things during college midterm season, mr cow. He says it uh. It increases uh image stability in some other spec everyone. This is your moving up tonight.